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Chiara Boschis - E.Pira & Figli
1994, in the middle of the night, Chiara Boschis crept through her vineyard rows. She cut green grapes – secretly, so the neighbours wouldn't see. E.Pira & Figli was an experiment back then.
Today she is the Grande Dame of Barolo. As the only woman among the legendary Barolo Boys, she revolutionised wine: shorter maceration times, barriques, earlier accessibility. Her first vintage 1990 won the Tre Bicchieri.
Nine generations of winemaking. Since 2010 she has run the winery with her brother Giorgio.
More about Chiara Boschis - E.Pira & Figli
The Rebel of Cannubi
When Gigi Pira died without an heir in 1981, the Boschis family purchased the traditional winery in the heart of Barolo. Chiara, then a student of economics in Turin, convinced her parents to mortgage their house. In 1990 she took over management – as the first woman to own and run a winery in the Langhe.
What followed was a quiet revolution. Together with Elio Altare, Domenico Clerico and other young winemakers, she broke with tradition: green harvesting to reduce yields, shorter maceration, ageing in French barriques instead of large wooden casks. The wines became accessible earlier, yet retained their ability to age.
Three Crus, Three Characters
Today the winery cultivates eleven hectares in the finest vineyard sites of Barolo, Monforte and Serralunga – exclusively certified organic since 2014. The Nebbiolo finds three different stages here:
The Barolo Cannubi comes from the heart of the appellation. Just 0.7 hectares, planted in 1982 with the clones Michet, Lampia and Rosé. A wine of monumental power and seemingly endless depth – around 300 cases per year, no more.
The Barolo Mosconi grows on three hectares in Monforte d'Alba at 400 metres elevation. The cooler nights bestow it with elegance and fine-grained tannins. The Barolo Via Nuova unites parcels from three communes – the same ones in which Vietti produces its legendary cru Barolos.
Organic as Conviction
Chiara was the first in Cannubi to convert to organic viticulture. But she did not stop there: she initiated the Cannubi Bio Project and convinced around 80 per cent of the winemakers in this prestigious vineyard site to also switch to organic by 2015. A diplomatic masterpiece in a region that views change with scepticism.
Family and Future
In 2010, brother Giorgio returned to E.Pira after the sale of Giacomo Borgogno – with his wife Daniella and their three daughters Beatrice, Elena and Vittoria. The tenth generation stands ready.
But Chiara would not be Chiara if she only made wine. With the Des Martin project, she rescued the abandoned mountain village of Valliera and today produces Castelmagno cheese there. A woman who carried out night-time green harvests so as not to startle her neighbours – and today has moved an entire appellation to rethink itself.