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Vietti
A filmmaker, a sculptor, a painter – they have all designed labels for this winery. Vietti in Castiglione Falletto has been combining wine culture with art since 1873. Since 1974, original artworks have adorned the bottles – including a drawing by Pasolini.
Alfredo Currado created one of the first Barolo crus in 1961 and saved Arneis from extinction six years later – going down in history as the "father of Arneis".
More about Vietti
When Pasolini Paints Labels
The story sounds made up: in 1970, Alfredo Currado and his wife Luciana sat around a table in Langhe with artist friends. The wine flowed, conversations turned philosophical. By the end of the evening, an idea had taken shape: the art in the cellar deserves art on the bottle. Since then, painters like Claudio Bonichi, sculptors like Pietro Cascella and even filmmaker Pier Paolo Pasolini have created labels for Vietti. Each bottle bears a unique work – not a marketing gimmick, but a lived conviction that wine and art spring from the same source.
The Man Who Saved Arneis
In 1967, the Nebbiolo grape was considered the king of Piedmont, while Arneis was fading into obscurity. Alfredo Currado saw things differently. He vinified the old white variety as a single varietal for the first time – against the advice of many colleagues. Roero Arneis became the region's most successful white wine, and Currado earned a title no diploma could bestow: Father of Arneis. This blend of respect for history and courage to experiment defines Vietti to this day. Whoever tastes the Perbacco – technically a Langhe Nebbiolo, qualitatively a disguised Barolo – understands that here categories don't confine but inspire.
Crus Before Crus Existed
When Alfredo Currado decided in 1961 to vinify grapes from individual vineyards separately, his neighbours shook their heads. Barolo was Barolo, regardless of where the grapes came from. Rocche di Castiglione and Barbaresco Masseria became the region's first cru wines. Today Vietti owns 75 hectares in the most valuable vineyard sites: Brunate, Lazzarito, Ravera, Cerequio, Monvigliero, Villero. Each vineyard tells its own story, each Barolo tastes of its origin. The single-vineyard philosophy that Currado pushed through against all resistance is now standard – even at Chiara Boschis, whose E. Pira & Figli ranks among the few Barolo estates run by women.
From Castiglione to the World
The medieval village on the 350-metre hill was a sleepy place in 1873 when Carlo Vietti founded the estate. His son Mario began exporting to America and Switzerland. Alfredo and Luciana made the name internationally known. In 2016, the American Krause family took over the winery; in 2025, Vietti was named Azienda dell'Anno (Winery of the Year) by Doctor Wine. Production of 600,000 bottles now supplies wine lovers worldwide – from the Barolo Castiglione as an accessible entry point to rare reserves from Villero. Four generations of craftsmanship, half a century of artist labels, nine crus across 75 hectares: Vietti remains what it has always been – a house that shifts boundaries without forgetting its roots.